Discover how the Somme department is creating a buzz in China

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– The arrival of the actress delights the inhabitants of the seaside resort.

A bit of Hauts-de-France on the China side. The Somme department is now known in Asia thanks to one of the most famous actresses in the Middle Country. Indeed, according to TF1 InfoJelly Lin is currently in France as shown in a video shared on social networks, already seen by 40 million people. The Chinese star strolls through Amiens Cathedral or Mers-les-Bains. The arrival of the actress delights the inhabitants of the seaside resort. “I find it really great that we are interested in an area as beautiful as here”says one of them.

But how can we explain the arrival of such a star in the Somme? The influencer and the Hauts-de-France region took action a collaboration in order to attract Chinese tourists. “I know that the Chinese like it when it’s fresh, and I know that they eat seafood, so they can come here, everything is fresh”rejoices Kevin, salesman at the Ma.jo.li fish market. Some residents of Mers-les-Bains had fun following in Jelly Lin's footsteps, after discovering her music video.

The same communication operation in Colmar

Another town highlighted in the clip, Saint-Valéry-sur-Somme, its port and its castle. Thus, stakeholders in the tourism sector in different cities hope that this clip will further attract more Chinese visitors in Hauts-de-France. “Chinese tourists are very connected, so they seek a lot of information on social networks. With what she published, it inspires their next destination”assures Ruying Wang, responsible for Asian development within Hauts-de-France Tourisme.

An identical communications operation was carried out in Colmar, in Haut-Rhin. After filming a Chinese reality TV show in the city, attendance had increased by 70%. Enough to give ideas…