Filling an arena with more than 10,000 seats is not an easy goal to achieve for an indoor sports club. However, this is the challenge that HBC Nantes managed to meet three times in the space of 10 days during its XXL saga. A success which illustrates the enthusiasm now aroused by the Nantes club, allowing it to imagine even more ambitious projects for the future. Decryption.
31 068. This is the total number of spectators welcomed by HBC Nantes during its matches relocated to Neodif XXL in the month of December. The current leader of Liqui Moly Starligue simply managed to fill up during the three receptions of Magdeburg in the Champions League then of Chambéry and PSG Handball in the championship.
“This is the third year that we have organized this saga, hosting 3 times at Neodif XXL in December. And, for the first time, we sold out each of our three matches. We are very happy with the results obtained” tells us Guillaume Charpentier, Stadium Manager of HBC Nantes.
Even if HBC Nantes now manages to fill up at each of its receptions in its usual lair, the H Arena, with a capacity of just under 6,000 seats; the relocation to the Neodif XXL still constitutes a significant change of scale because this enclosure can accommodate up to 10,356 spectators.
To achieve this performance, HBC Nantes was able to count on its great sporting dynamics but also on the prestige of the opponents it hosted. PSG is a scarecrow in Liqui Moly Starligue and Magdeburg is a heavyweight in European handball, winning the C1 4 times in its history including the 2023 edition.
“The big challenge in terms of filling concerned the reception of Chambéry. We carried out specific operations for this match to give ourselves the maximum chance of playing to a sold-out crowd,” Guillaume Charpentier informs us. HBC Nantes notably launched a “Challenge Club” during this meeting. This initiative consists of rewarding the local handball club purchasing the most places for its licensees by offering to organize a training session at the H Arena. An initiative that bore fruit.
A communication strategy that meets the challenge
To meet the challenge of filling the Neodif XXL, HBC Nantes does not hesitate to slightly modify its operation for the occasion.
The content of the article… The customer himself should be very important, he will be followed by the coaching of the elit. It's either a tortor facilisis, vulputate magna at, pulvinar arcu. Maecenas sollicitudin turpis a mauris ultrices, ac dignissim now auctor. Aenean Feugiat, hateful in his easy care, propagandizes the element of felis, so that there is no urn and urn in the lacinia. There is no life without laughter. Don't forget that great chocolate tomorrow, guys. I don't hate yeast, I hate life.
The customer is very important, the customer will be followed by the customer. It's either a tortor facilisis, vulputate magna at, pulvinar arcu. Maecenas sollicitudin turpis a mauris ultrices, ac dignissim now auctor. Aeneas feugiat, hate in easy care, propagandize the element of felis, so that lacinia no urn and urn. There is no life without laughter. Don't forget that great chocolate tomorrow, guys. I don't hate yeast, I hate life.
Contenu masqué de l'article… It's really important for the customer to be patient, to be followed by the adipiscing elit. It's either a tortor facilisis, vulputate magna at, pulvinar arcu. Maecenas sollicitudin turpis a mauris ultrices, ac dignissim now auctor. Aenean Feugiat, hateful in his easy care, propagandizes the element of felis, so that there is no urn and urn in the lacinia. There is no life without laughter. Don't forget that great chocolate tomorrow, guys. I don't hate yeast, I hate life.
HBC Nantes, a (really) XXL saga!
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