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Parure Store, a new ready-to-wear boutique on Place de la Résistance

Parure Store is the story of two inseparable cousins, Thomas Neau and Emile Tancogne, who like to dress well and for whom perpetuating the entrepreneurial side that reigns in the family was obvious.

They trained at the Inseec business school in (), a few years apart. In Bordeaux too, they found the type of boutique in which they like to dress. And since that doesn't really exist in , it's this project that they're going to tackle. This will take them two years of research, both for the local area and for the brands they will offer, in a qualitative niche. Sometimes a little confidential and yet world-famous among amateurs.

They fell in love with premises previously occupied by a private bank on Place de la Résistance. It is on these 90 m2 that they are going to sit down and design a sober and chic setting that suits them. An independent and multi-brand men's and unisex ready-to-wear store, Parure Store will be a concept in which it is possible to buy everything that constitutes a men's wardrobe, but also eau de toilette, candles or lamps exclusively.

As for clothing, there are fifteen brands with a look that is both contemporary and timeless. Let us cite Nitto Knitwear, a French brand created in 2022 by one of the last knitwear manufacturers in the region, or the Japanese brand Still By Hand, for clothes still made by hand and distributed in only six stores in .

Parure Store at 16, place de la Résistance in Tours. Open at the end of the year seven days a week from 10 a.m. to 7 p.m.; beyond Monday from 1 p.m. to 7 p.m. and Tuesday to Saturday from 10 a.m. to 7 p.m. Sale in store and on the website www.parure.store. Contact: 09.80.42.72.13.

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