“Lena! Lena! Lena!” In the heart of the 1st arrondissement of Lyon, rue du Plâtre, more than a thousand people waited at the end of the afternoon for the arrival of beauty videographer Léna Mahfouf aka Léna Situations on the networks. After her statue at the Grévin museum, the star influencer came to inaugurate her new pop-up store in the capital of Gaul. A first outside of Paris.
Location inspired by a movie
Until Sunday, the pop-up store will highlight products from Léna Situations' brand, Hôtel Mahfouf, mainly clothing and decorative objects. All in a setting and decoration largely inspired by the feature film The Grand Budapest Hotel a film that she particularly likes. Upstairs, an intimate space has been set up with coffee and sweets. Fans of the content creator with 12 million subscribers on different channels (Instagram, TikTok, YouTube and X) are invited to write a letter to post in a year and intended… for themselves. For its audience, mainly aged between 15 and 30, it is an invitation to introspection offered by Léna Situations in collaboration with Tinder. Product placement is never far away…
Ribbon, scissors and gospel for the inauguration
Léna's digital audience was also felt in reality with more than a thousand fans lining up around the block. With a smile on his face, Sacha, 18, has been doing nothing since 10 a.m. “It’s not every day that we have the opportunity to see and meet her,” says the student who came with his friend Maxime. Originally from Ain and Lyon, they met Clara, also at the head of the queue. A subscriber from the start, the 18-year-old young woman traveled 13 hours by bus from Biarritz to meet her. “She is a model for our generation,” she explains before adding, “she helps us keep the positive in life and she remains authentic despite the life she has.”
The trio was able to be in the front row to witness the arrival of Léna Situations and the inauguration of the pop-up store with ribbon, scissors and gospel choir singing All I Want For Christmas de Mariah Carey.
“It’s nice to see so many people”
Usually quiet, Rue du Plâtre has experienced unusual excitement. In front of the fans gathered to take a photo of their idol, Levent was taking his cigarette break. Co-manager of the neighboring plant store, he was able to benefit from this boom. “We were able to make a few more sales today and it attracted a lot of curious people. It's nice to see so many people, it's not usual here. »
An event day for her fans but also for Léna Situations who shared the long queue on Instagram with this message: “omg the Lyonnais you are not kidding”.
Pop-up store “La Boîte Postale”. Saturday December 21 and Sunday December 22 from 10:30 a.m. to 8 p.m., 8 rue du Plâtre in Lyon.
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