USA: 1 in 5 voters already used cryptos before the elections according to a survey

The use of cryptos has gone beyond the stage of curiosity reserved for a technophile elite. A recent Emerson College survey reveals that nearly 19% of U.S. voters have already invested in, traded, or transacted with crypto. This figure, which illustrates a growing adoption of these technologies, represents a significant change in financial behavior. More than an isolated phenomenon, it testifies to a profound transformation in mentalities, where cryptos are gradually being integrated into the daily lives of millions of people.

Crypto adoption marked by youth and diversity

On December 17, 2024, Emerson College released study results that reveal fascinating data on the demographic dynamics of crypto users in the United States. This survey, conducted among 1,000 voters, indicates that around 40% of crypto users have already made purchases in digital currencies like bitcoin for example, a statistic that illustrates the practical use of these assets beyond the speculation. “Crypto users are younger and minorities, making them a dynamic and diverse new voting base,” says Spencer Kimball, executive director of Emerson College Polling.

These data indicate a marked adoption among younger generations. Those under 40 represent the majority of users, with almost a third having already used crypto. However, this adoption decreases with age: 28% of people in their 40s say they use cryptos, compared to 17% of people in their 50s and barely 4% of people in their 70s. The disparities don’t stop there. Men are twice as likely as women to turn to these technologies, with 26% versus 13%. Additionally, Asian, Hispanic and African-American communities make up a third of users, in stark contrast to the 14% of white users. These results show that the expansion of cryptos mainly affects groups often under-represented in technological innovations, which thus reinforces their role in economic and political diversification.

The emergence of crypto political power: what implications?

The figures revealed by the study go beyond simple demographic analysis and reveal a growing political influence of crypto users. Among these followers, 57% express a favorable opinion of Donald Trump, a support which can be explained by the pro-crypto positions that he defended during his campaign. These efforts include the appointment of pro-crypto figures to strategic positions, notably within the Securities and Exchange Commission (SEC), which thus consolidates the image of a government in line with the aspirations of the sector.

Such a phenomenon goes beyond a partisan base. A study carried out in October by the Digital Chamber confirms the emergence of a real “crypto electoral bloc”. Around 26 million American voters identify pro-crypto policies as a deciding factor in their choice of candidate. This trend is accompanied by broader political dynamics. The recent election of hundreds of pro-crypto representatives to Congress paves the way for legislative reforms that could foster innovation and the development of blockchain technologies. Some industry leaders even believe that the United States could soon become one of the most favorable countries for this sector, with major implications for the digital economy and the international regulation of cryptos.

Cryptos, now at the heart of the digital economy, influence financial behavior as much as political priorities. Thus, their rise in power goes beyond the framework of their direct users, and redefines electoral and legislative issues. However, with the emergence of an electorate aware of pro-crypto policies, decision-makers will have to rethink their strategies to meet the expectations of this new dynamic. This development calls into question the balance between technological innovation, regulation and inclusion, all aspects which could transform political debates in the years to come.