Business diplomacy – Morocco today

Alongside official diplomacy, other channels can be effective in terms of densifying Morocco’s relations, its influence and its international visibility. Parliamentary, associative and non-governmental, cultural, sporting, parallel economic diplomacy can also prove to be a formidable lever.

In many cases, economics and business have been able to open avenues and doors that formal diplomacy could not. The private sector has a central role to play, particularly through the multiplication of channels of exchange with business communities around the world. Thanks to the business partnerships and joint ventures that it should normally generate, if it functions fully, this channel is supposed to be the main provider in terms of foreign direct investment with the support of public policies and sectoral strategies already in place. place.

Economic diplomacy also relies on major players, operators, both private and public, who have the status of leader not only in Morocco but also on the continental and international level. Certainly, the Moroccan economy already has some national champions, in the banking, telecoms or construction sectors, who act as standard bearers of national expertise beyond the borders and especially on the continent.

World leader in fertilizers and phosphates, the OCP Group, in addition to its undeniable added value in the financial sense of the term, is the case par excellence of what a national champion can bring to Morocco on the diplomatic level and whose value, well that cannot be measured in dirhams, can be just as invaluable (read article on pages 4 to 6).