Ten days after the relaunch of its direct connection between Casablanca and Sao Paulo, Royal Air Maroc (RAM) is continuing its development strategy on the Brazilian market by bringing together its main tour operators during a ceremony organized Tuesday in Sao Paulo.
This event was an opportunity for the national company to present its new sales team in Brazil and to strengthen its links with its local partners, while exploring the prospects for tourism development between the two shores of the Atlantic.
According to Othman Baba, regional representative of RAM in Brazil and Latin America, this meeting, in which the thirty best “travel consolidators” of the company participated, aims to boost the “positive” dynamic and “craze” around of this strategic connection.
“Reservations are in the green and flights are already full for several weeks, both for the outward and return trips,” he said in a statement to MAP, emphasizing that “this very encouraging recovery, could even lead us to add frequencies in the medium term.”
Mr. Baba explained that travel consolidators are key partners who offer a full range of services, from flights to accommodation to excursions. Behind each consolidator, there are on average 2,000 to 3,000 travel agencies, he said.
The reopening of this direct line, operated three times a week between the two economic capitals, was strongly welcomed by professionals in the sector.
It responds to growing demand from both businessmen and tourists from both shores, illustrating the vitality of a long-standing partnership between the two nations, which continues to grow and grow.
Morocco is a popular destination for Brazilian tourism players, who have already scheduled it in their travel catalogs for this end of the year and for 2025.
“Morocco is fascinating! Its culture, its religion, its people and its customs make it an exceptional destination,” Wagner Chaves, president of Sakura, a travel consolidator established for nearly 50 years and partner of Royal Air Maroc, told MAP.
He welcomed the return of the Moroccan airline to the Brazilian market, saying he was “convinced that this direct connection between Brazil and Morocco will play a key role in the development of our tourism and commercial relations”.
“As a consolidator, Sakura is committed to providing our clients, travel agencies, with sales opportunities that delight their own travelers, whether for individual stays, group trips or, more specifically, of the MICE market (the activity linked to corporate events)”, underlined Mr. Chaves, noting that “passengers will benefit from a saving of 6 hours by avoiding connections via Europe, an advantage that we will know fully exploit.” Regarding the most popular destinations in Morocco, the RAM representative indicated that “unsurprisingly, Marrakech and Agadir top the list of requests. We have also seen growing interest in imperial cities like Rabat, Fez and Essaouira. Brazilians also show a keen interest in the great Moroccan south, particularly for destinations like Ouarzazate, Zagora and Errachidia, where they seek to live an exotic experience in the desert.
To consolidate its position in the Brazilian market, Royal Air Maroc is banking on expanded connectivity via its Casablanca hub, offering connections to more than 97 destinations in more than 50 countries, particularly in Europe, Africa and the Middle East.
The company also offers services tailored to Brazilian customers, thus strengthening its role as a strategic bridge between Latin America and the rest of the world.
In order to best support customers and guarantee the availability and satisfaction they seek, Mr. Baba highlighted the establishment of a dedicated sales team, not only to serve individual passengers, but also business partners , particularly travel agencies.
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