a sharp increase in attendance in August thanks to the Olympic Games

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10.3 million nights recorded in the Hauts-de-France: this is one of the key figures of the accommodation review for the 2024 summer seasonby theINSEE. The organization takes stock of the expanding season from April to Septemberwith a focus on month of August who saw a nice increase in attendance hotel industry, thanks to the Olympic Games.

The camping trend this summer

“From April to September 2024, hotels, campsites and other collective tourist accommodation record 10.3 million overnight stays in Hauts-de-France (-1% compared to 2023 compared to -2% in mainland France). If the attendance declines in hotels (-3%) and other collective accommodation (-2.2%), she is progressing in the campsites (+ 2.7%)”, analyzes the National Institute of Statistics and Economic Studies.

During the month of August, the organization recorded the strongest national progressionof tourist attendance, for the three types of accommodation mentioned above. “Thanks to the hosting of the handball and basketball events of the Paris 2024 Olympic Games, the month of August stands out for an increase in hotel occupancy of 9.4% compared to August 2023,” details INSEE .

Five times more Americans

If you walked the streets of Lille during this period in particular, you noticed the presence of foreigners… who we rarely see. And the figures confirm it. INSEE announces a five-fold increase in hotel occupancy for American tourists between August 2023 and August 2024. The number of nights of German touristshas also increased significantly, with: + 39% recorded in hotels and + 62% in campsites.

In short, as the INSEE title in its report, it was an “Olympic August” for hoteliers. Particularly those in the Lille metropolis, which were already showing good occupancy in July. This after the 2023 Rugby World Cup and before the Tour de France which opens in Lille in 2025. A great time for accommodation in the sector, there is no doubt!

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