The influencer Loupche was the guest, Monday December 16, 2024, of the evening of the Top companies of Deux-Sèvres, organized by The New Republic at the Moulin du Roc in Niort.
Have you never heard of her? This young woman based in Poitiers nevertheless has 500,000 subscribers on TikTok, 66,000 on Instagram and 57,000 on YouTube.
“An influencer marketing strategy on social networks is a safe bet”
Loupche has enjoyed dazzling success with a video in which she presents the contents of a kit allowing you to make your own bubble tea. 3.5 million views and an activity transformed into a real business, with an annual turnover of around €100,000.
Enough to arouse the interest and curiosity of the 450 business leaders and elected officials gathered in the Moulin du Roc room.
Starting with the simplest question: “What’s the point?” » “Everything has a use, replies Loupche, including entertainment that brings well-being. I hope to be useful, I feel like it from my feedback. We can be on the networks and do very good work. »
This is the credo of this influencer who highlights her ethics: “I do not live in Dubai, I pay my taxes in France and I respect the law by mentioning commercial collaborations. »
Remunerative collaborations that Loupche chooses, through his agency, according to his commitments, particularly ecological. If she worked for Nintendo, Firefox and Ecosia, she said no to brands that “wanted to do pink washing or green washing”.
Is it sustainable?
Is the model sustainable? “There are bound to be hazards. I don’t know who in the room has a social media influencer marketing strategy, but it’s a safe bet. When you have a base of 600,000 people who follow you, you can always do something, it’s a security in the world of entrepreneurship. »
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