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The Rhone agglomeration wants to raise awareness among residents about composting through the cinema screen

From December 11, an advertising spot will be broadcast before the start of films at the Bagnols-sur-Cèze cinema to raise awareness among local residents about sorting biowaste. The system, set up by the Agglo, aims to offer solutions to the most reluctant.

The Rhone agglomeration uses cinema to raise awareness among local residents about sorting bio-waste at source, which has become mandatory since 1is January 2024 in accordance with the anti-waste law of 2020. A three-minute video was created to explain how to properly recycle your bio-waste and how a composter works. A 30-second summary will be broadcast at the Bagnols cinema from December 11 to January 27, just before the films, during advertisements. To make this more attractive, a competition has been set up. The public will be able to scan a QR Code to try to win a composter. “With this spot, we want to reach out to people who don’t yet compost to offer them solutions”says Lidwine Queyranne, composting project manager.

Twenty new collective composters installed in 2025

During the presentation of this project, the president of the agglomeration Jean-Christian Rey praised the volunteers who are working to develop composting in their communities. “When citizens are in charge of the devices, it is easier to convey messages. There is a need to change habits to, on our scale, participate in the fight against global warming.” The Rhone Gard is currently equipped with 72 collective composters, including only one public one in Bagnols-sur-Cèze, at square André-Thome. Twenty new ones will be installed in 2025, announced Jean-Christian Rey, without specifying the names of the municipalities. This year, 6,000 individual composters were sold by the Agglo which finances them up to 50%.

The weight of household waste collected divided by two

“When we implemented the incentive fee (RI), our territory produced 250 kg of waste per year and per inhabitant with things that were in household waste instead of in the yellow bagsunderlines Jean-Christian Rey. As the end of the first year of IR approaches (2023 was a test year), the numbers are“very encouraging” .“We went from more than 21,000 tonnes of household waste collected to certainly just under 11,000 tonnes this year. Illegal dumping is also included in these figures. There has been a huge drop” welcomes the elected official.“Composting has a lot to do with it if we achieve these results”

concludes Laurent Nadal, deputy vice-president for waste treatment.

To combat illegal dumping, the Agglomeration has decided to number the yellow bags given to residents of the area.

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