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Radio: Bleu renamed Ici on January 6

Goodbye Bleu, hello Here: the network of 44 public local branches of Radio France will change its name on January 6, as part of a merger initiated long ago with France 3 television, its managers announced on Wednesday.

On France 3, the “Ici” logo has already been present on the screen since November 5, only during regional programs.

The Ici brand “first aims to bring together our forces under the same label (and under) a common flag”, indicated Céline Pigalle, director of France Bleu, during a press conference at the Maison de la radio in .

The president of France Télévisions, Delphine Ernotte Cunci, and her counterpart at Radio France, Sibyle Veil, announced in October 2023 the eventual union of France 3 and France Bleu under the brand “Ici”, in order to strengthen the cooperation illustrated by joint mornings launched in 2019.

This project aroused union opposition in both companies, its opponents seeing it as the beginnings of a pure and simple merger.

Asked about other future editorial mergers between and radio, Ms Pigalle replied: “We can think about continuing in this logic” and “we will work on other shared elements”.

These changes come at a time when the status of public broadcasting is the subject of political discussions.

Put on hold by the dissolution, the project to create a holding company bringing together its different branches (France Télévisions, Radio France, France Médias Monde and Ina) will return to the National Assembly on December 17.

France

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