Bread consumption is decreasing in the Oise, he finds an original way to attract customers

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In the Oise, as everywhere in France, residents consume less and less bread for several years. A change in eating behavior that pushes bakers to do their best to continue to please their customers, especially the youngest.

A “blatant decline” which is reflected in particular “on the purchase chopsticks » among the artisan bakersexplains Sébastien Régnier, a miller who supplies flour to many artisanal shops in the Oise.

Created rectangular loaves

According to the specialist, this “change in consumption” is linked to “the Americanization of products, particularly with sandwich bread found in supermarkets” and not to prices, he emphasizes. Observing this, several bakers began making rectangular sandwich bread.

“With the craftsmen that I provide, we copied the visual by making it much better with a very interesting nutritional profile »highlights Sébastien Régnier. “These are top quality products.”

Toasters offered to customers

So-called “local” breads, made from crushed flour, spelled, rye, with a mixture of seeds, wholemeal or corn, “which can keep for four days without any problem.”

To raise consumer awareness, the miller had the idea to give gifts to customers. From the end of November, and for several months, grille-pains will be offered in 25 bakeries in the Oise “for the purchase of a local bread to the first hundred customers”, specifies Sébastien Régnier.

A product sold “between 6 and 10 euros per kilo”.

We are launching this initiative to explain that we have a range of bread that fits today's consumption, that of young people, and which allows for a long shelf life.

The first operation will take place on Saturday, November 30 at the “Maison Lovin” bakery in La Neuville-Roythen the second to Bresleson Saturday December 7, 2024, at “Maison Lescornet”.

In total, 2,500 toasters will be offered to the inhabitants of Oise.

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