Four new businesses have opened in this commune of Haute-Loire

Since the summer of 2024, several businesses have opened or changed ownership in Brioude. Overview of five of them, in fields as diverse as they are varied.

Hair salon

Dorine and Solenn opened a hairdressing salon on Boulevard Vercingétorix.

“It seemed obvious!” Just a few months after meeting in a hair salon in the city, Dorine (left) and Solenn became friends and decided to open their own salon on November 5 on Boulevard Vercingétorix. Aged 21 and 23 respectively, they weren't afraid to take the plunge: “There isn't really a good time. Being young, we also have the chance of not having a family life, and so more time to take care of the living room.” Especially since they have chosen to offer their services without an appointment. “We prefer,” they assure us. “That way, we never know what our days are like. It’s more stimulating.” The two friends take care of everyone's heads: men, women and children.

Manicure

Graciela Roux opened a nail salon on rue Savaron.

Graciela Roux has reached the milestone. Two years after starting her activity as a self-employed person in her house in Langeac, she opened, on November 16, her nail salon B Studio, rue Savaron. “The building belonged to me and my husband, so when the previous tenants left, I said to myself that it was the right time,” says the woman who also works as a caregiver. In this large studio, the Brazilian native offers manicures, but also foot massages. “I took Thai reflexology training,” she explains. To benefit from these treatments, you must make an appointment.

Automobile

Romuald Roche opened a garage on avenue Jean-Jaures.

Three years after the closure of the old one, last July, a new garage opened along Avenue Jean-Jaurès. Its owner is Romuald Roche, 38 years old. After working at Peugeot and RichesMonts, as a packaging line driver, he decided to launch his own business. “A colleague told me that Lèbre wanted to sell, so I took advantage of it,” he explains. His garage had some success in the first few weeks, “but it's a little quieter at the moment, with the holidays coming up.” Among his projects: being more active on social networks and redoing his storefront.

Delicacies

Christelle Fueyo opened a delicacy shop on rue Jules-Maigne.

“I absolutely wanted it to open before the holidays.” Since October 25, rue Jules-Maigne, the town of Brioude has had a new delicacy shop: the Escale Sucree. Christelle Fueyo mainly offers chocolate, coming from an Alsatian producer named Schaal, but also made by a well-known family: the Guinets. “They gave me a lot of advice,” she says. With the exception of this Alsatian chocolatier, all the producers are from Auvergne: from the jam heated in a cauldron in Pertuis to the marshmallows produced in the same way as in the 16th century in Châtel-Guyon, including Madic's biscuits. “I wanted to offer products that you can’t find elsewhere,” says Christelle Fueyo.

Tasting

Melissa Mignard took over Le Saint Jus, a wine cellar, at the beginning of September.

Since September 1, Mélissa Mignard has been the new owner of the Le Saint Jus wine cellar, on Avenue Victor-Hugo. A return to basics for the woman who until then worked as a wine merchant in Saint-Cyprien, in the Pyrénées-Orientales. “I wanted to buy a cellar in my original department,” explains Mélissa Mignard. The Brivadoi establishment attracted him in particular because of the bar: “With my partner, we really want to develop this part, as well as customer advice. What interests us above all is that people discover new alcohols. “

Timothé Soulié