This discount brand will open its third store in the North at Westfield Euralille

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And three! After rue Gambetta and rue des Tanneurs, the Spanish discount brand PrimaPrix is ​​preparing to open a third store in Lille. And this time, it's in Westfield Euralille that lovers of low prices will be able to do their shopping.

This new point of sale was expected for 2025, but we must believe that the success of the first two stores in Lille convinced PrimaPrix to accelerate its project! Because the opening of the brand in Euralille is announced for December 4, 2024.

No food products

We recently announced to you that this third Primaprix store will not include the food offering. On social networks, the Spanish brand is also talking about a « PrimaPrix Beauty »which suggests that we should find care, cosmetics and hygiene products there.

With this third store, in a shopping center popular with locals and tourists, PrimaPrix is ​​strengthening its presence in the Lille metropolis and the region. Enough to worry the competition which has been fighting for several months for the best locations in the Capital of Flanders, like Normal, Gifi or C’est deux euros…

S.Kh.

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