New Balance continues its expansion in Morocco

And three for New Balance. The famous sports brand has just opened a third store in Morocco, the second in Casablanca. This new location on Boulevard Al Massira Al Khadra comes after the inauguration of a new store in Marrakech at the beginning of November.

“This initiative is part of the strategic partnership between “New Balance” and “Planet Sport”, demonstrating the brand’s commitment to strengthening its presence in Morocco and offering an innovative and flexible shopping experience to customers”indicates the brand.

As part of the store opening celebrations, the brand invites ambassadors of the New Balance Run Club (NBRC), which is scheduled to launch this Friday, November 22, 2024. This event will serve as a platform to introduce the running club to the public , launched by “New Balance” to support and encourage local residents’ participation in running. Fadoua El Fassi, recognized for her exploits in international marathons, and Nacer Ben Abdeljalil, first Moroccan to climb Everest, were chosen as ambassadors of the New Balance Run Club in Casablanca.

“We are extremely proud to open our third store in Morocco, here in Massira, in the heart of the vibrant Casablanca community. The store opening coincides with the launch of the New Balance Run Club Casablanca (NBRC) as part of our “Run Your Way” campaign.», said Stuart Henwood, Regional Managing Director for the Middle East, Africa and India.