at the Stade Montois Rugby, 150 non-sporting events throughout the year

In France, business tourism, or MICE (Meetings, Incentives, Conferences, Exhibitions) is a sector that continues to develop. And for good reason. The transport and accommodation infrastructures present in France, as well as the cultural and historical heritage and the renowned gastronomy, are all assets which make it a privileged destination for professional events. Assets that we find here in the Landes. Although the territory is still relatively unknown in this sector, the trend is starting to reverse.

The stadium offers a flexible reception capacity, ranging from rooms for five people to spaces that can accommodate 1,200 guests. Credits: SMR

Stade Montois Rugby is developing its events activity. The professional club based in the Landes prefecture operates its stadium as a business center for companies and partners. Around 150 non-sporting events are organized there each year, allowing the club to diversify its income while strengthening its role as a regional business center. Explanations.