For six years now, the Tourist Development Agency (ADT) has been implementing an action plan which begins with its signature, “Ariège Pyrénées Free as Air”.
This winter, in order to promote the Ariège Pyrénées destination and to support the visibility of northern resorts and areas, the ADT launched a communication campaign, co-constructed with the resorts and tourist offices, on the Occitanie and New Aquitaine market. (urban signage, digital campaigns, TV campaign, etc.).
The campaign visuals, like previous campaigns, will target city dwellers and offer them newfound freedom, disconnection, moments of sharing and conviviality. The idea is to arouse the desire to come and spend a weekend or vacation in the mountains in Ariège.
In this campaign, Ariège stands out as a refuge, a preserved land, an environment rich in strong values and authenticity. A destination that will allow you to reconnect, escape, take the time to share and live.
Source: Tourism Development Agency
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