DECRYPTION – Visitors from China were largely absent from the strong recovery in post-Covid global tourism. Their attendance could return to around 70% of its 2019 level in France by the end of the year.
On the main boulevards in Paris, the parade of Chinese tourist buses has not regained its incessant pre-Covid rhythm. But it is no longer at a standstill. For months, these groups of hurried travelers had completely disappeared from the landscape. Here they are reappearing. Many small traders on these boulevards – perfumeries, pharmacies, etc. – were waiting for them like the Messiah. Department stores had to learn to do without them, targeting other customers, notably Parisians. They blow (a little).
« This year, 80 to 110 Millions of Chinese are expected to travel outside China, and France is still the European destination they most favor », welcomes Sébastien Bazin, CEO of Accor, who has just returned from the Middle Kingdom. 80 to 100 million Chinese visitors worldwide? This is much less than the approximately 155 million pre-Covid, but we are getting closer. In the opinion of…
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