CP Company prepares an opening in the Marais in Paris

CP Company is ramping up its store network. The premium sportswear brand founded in 1971 by Massimo Osti and managed by his son Lorenzo, is preparing to plant its flag in the heart of the Marais in Paris.

Already present in Lyon, Marseille and Cannes, but also offered on a large scale in Haussmann's Citadium flagship and at Printemps, the brand strongly identified for its technical jackets with glasses integrated into the hood will set up shop at 38 rue in early 2025. Sainte-Croix-de-la-Bretonnerie, in the 4th arrondissement of the capital.

The expertise in washing treatments and the technicality of the materials used by the brand will therefore be presented over 300 square meters under a superb glass roof, formerly occupied by the American brand of the URBN group, Anthropologie, which took over the premises in 2019.

This direct opening is part of an overall network development strategy for the brand. While in the coming weeks a new Italian store is due to open in Rome, next year the brand plans new openings in Europe in Munich, Hamburg and another store in Amsterdam.

At the start of the year, Lorenzo Osti stated that he had put together a five-year development plan. The brand currently has stores in London, Milan, Riccione, Amsterdam, Seoul, Tokyo, Shanghai, Hangzhou, Beijing and Changchun. Its general director intends to increase the share of retail to 40% by the end of the decade, while wholesale currently still accounts for nearly 80% of turnover.

The latter amounted to 117 million euros in 2022 and management claimed slight growth in 2023, while counting on an annual increase of around 5% for 2024.