Seine-et-Marne. Four years after its closure, Alinea reopens a store in Cesson

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It’s a return that may surprise. After closing its doors in 2020, following the judicial recovery of the brand – the stores of Pontault-Combault and Villeparisis had also closed in Seine-et-Marne- Paragraph new formula is back Cesson Woodshop.

An Alinea-Zôdio rapprochement

After its merger with another brand, Zodiacwhich closed its Cesson store last summer, the Alinea brand is in fact relaunching and developing with this Cesson store, the seventeenth for this year 2024. Located within the Woodshop shopping center, this store offers approximately 3,500 product references and offers a unique experience with cooking, tasting and creative decoration workshops, inspired by the spirit of Zôdio stores.

This year, the two brands have in fact brought together, with the transformation, in France, of nineteen Zôdio stores into Alinea. “After sixteen successful openings this year, Cesson is a new step towards our 2024 objective: 35 stores for 35 years of history,” explains Audrey Goutille, general director of Alinea. This new inauguration illustrates not only our expansion strategy, but also our commitment to grow with passion and determination.”

With an innovative concept of stores on a human scale, Alinea highlights its authentic collections, 65% designed in France, Europe and the Mediterranean basin, and hopes to attract 6,700 visitors by December 2024 to this new point of sale. .

The strategic location of this new store opens the way to a new clientele

In a total space of 2,110m², this new store, run daily by a team of 24 enthusiasts trained at the Aubagne headquarters, will offer six spaces dedicated to the French house: living rooms, at the table, in full light, taking care of self, mini, garden and corner. Without forgetting the cooking, tasting and decoration workshops, inspired by the spirit of Zôdio stores and popular with customers.

»The strategic location of our new store near Melun opens the way to a new clientele, while offering an immersive experience that reinvents the codes of retail, adds Audrey Goutille. This store not only embodies our commitment to sustainable development, but also our ability to anticipate changes in purchasing behavior and meet new consumer expectations, particularly in terms of eco-design and proximity. Through our Marius Pact*, we are taking up the challenge of transforming the decoration market by making a firm commitment to local production, more respectful of the environment and adapted to current trends.”

The Alinea Woodshop Cesson store will be open Monday to Saturday from 10 a.m. to 7:30 p.m.

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