Chanel is inaugurating a unique space dedicated to beauty in the heart of the 16th arrondissement of Paris. Located at 1, Chaussée de la Muette, this maison de Beauté engages customers in a total immersion of the Chanel universe with 180 m² on three floors.
A design in the Chanel spirit
From the entrance, the facade embodies the elegance of Chanel. The walls are white, the windows bordered in black. Wrought iron gates and the double C logo adorn the guardrails. The architecture combines Parisian classicism and Chanel style. “This house expresses the French spirit of Chanel, her unique taste, and is part of a vocabulary of typically French decorative arts”. Explains Thomas du Pré de Saint Maur, General Director of Creative Resources Perfumes Beauty.
A sales area entirely dedicated to beauty products
Inside, Chanel beauty products are transformed into architectural elements. The design is marked by emblematic symbols such as the N°5 bottle, revisited as counters, and the “curved square” palette, imposing at the entrance. White stone floors, black suede walls and black and white furniture recall the color codes of the house. The decoration incorporates large campaign photos, including that of Margot Robbie for N°5, while the screens are reduced to favor an immersive experience.
The product offering is complete: all makeup shades, skincare and perfume collections, including the Les Exclusifs line and bestsellers. A library-style installation presents all Chanel fragrances. An AI-assisted workshop helps each customer find the ideal perfume.
Tailor-made beauty services
For a more personalized experience, Chanel offers express makeup and facial services. In a discreet capsule, clients can enjoy treatments using cryotherapy, radiofrequency or microcurrent, tailored to individual needs.
The second floor is dedicated to treatments, with two cabins decorated in a refined style. The white walls, decorated with camellia flowers and tweed throws created by Lesage, create an atmosphere conducive to relaxation. Chanel offers exclusive treatments such as the L'Allure body treatment and Le Grand Soin, a 2.5- or 3-hour experience combining facial and body treatments. These treatments use the “La Fascia de Chanel” technique, developed with Hélène Bourhis-Bois, specialist in fasciatherapy.
Each treatment, each massage follows this unique method, which aims to offer a moment of absolute well-being. Chanel combines its expertise and values in this new location, which reinvents beauty in the heart of Paris.
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