this famous Swiss candy brand opens its first store in the heart of the Marais

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Attention gourmands or candy lovers. The Swiss brand, Ricola, has just opened its very first permanent store this Thursday, November 7, 2024, in the 4th arrondissement of Paris.

In the past, the Swiss brand, launched almost 100 years agohad already opened several pop-up stores, already in the Marais district.

A collaboration with Le Guide du Routard

In this “immersive space”visitors will obviously be able to discover the famous herbal candies that have made the brand so successful. And a whole new taste: fresh mint with a touch of pepper. But that's not all. Collector's boxes, advent calendar, t-shirts or candy bar will be at the heart of your visit.

To celebrate this first store, Ricola unveils a partnership with Le Guide du Routardto “highlight the link between Swiss heritage and the natural treasures of Île‐de‐France”.

With this collaboration, the two entities aspire “visitors to discover the highest panoramas of Paris and the Ile-de-France region”. In the book, places in the capital will be “highlighted for their stunning views and connection with nature”,

The Ricola store is located at 4 rue Pavée in the 4th arrondissement of Paris.

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