DECRYPTION – Taxation, labor costs, loss of productivity… France and the European Union suffer from a significant competitiveness deficit compared to China.
French products are on the rise. As the major Made in France trade fair opened this Friday, the network of chambers of commerce and industry (CCI) conducted a survey among foreign consumers, from Europe and elsewhere. And the result is enough to make French producers proud since in the eyes of Germans, it is quality that best describes products made in France. Products that Italians, Chinese and Americans associate more with luxury.
It is also the jewelry which is the most emblematic of the « made in France » for the Middle Kingdom, while across the Atlantic, it is estimated that food, wines and other spirits are more the flagship products. As for our European neighbors, it is above all cosmetics that the idea of “made in France” refers to.
« In addition to having a good brand image, French products are known and consumed internationally since…
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