Made in France seen internationally: luxury and quality

Revealed on the occasion of the 12^e edition of the MIF Expo showthe investigation entitled “Made in France internationally”, produced by the CCI network and OpinionWay, reveals how consumers consider products made in France in UNITED STATESin Chinein Italy and in Germany.

This unique survey carried out with a sample of more than 1,000 people in each country, between October 10 and 16, analyzes the view of “Made in France” of these four major export countries and tourism.

In a globalized context where consumers are confronted with a diversity of products from the four corners of the world, le “Made in France” represents a guarantee of qualityattesting to know-how – often ancestral and increasingly innovative – and embodying a French art of living.

Demonstrate the strength of Made in France abroad

But is Made in France perceived in the same way in the countries where it is exported? Are its strengths identical to the United States, China and other European countries other than France – such as Italy and Germany – or do they vary according to expectations and local culture?

Following the American election and in a context of commercial strategies between Europe and China, what are the strong points of “Made in France”? Has a “JOP 2024” effect been measured on the perception and consumption of “Made in France” products in the four countries surveyed? This survey provides answers by country.

“The CCI network is a partner of the MIF Expo to support those who are betting on “Made in France”. Through this exclusive survey, we wanted to demonstrate the strength of Made in France abroad which enjoys a positive image and which is a real asset for the economy of our country. Collectively we must continue the work started and accelerate our reindustrializationto make 'Made in France' a brand recognized for its quality, its know-how but also for its ability to respond to the challenges of modernity
and sustainability“, explain Alain Di Crescenzo, president of CCI France.

Here is an infographic representing the overall results of the investigation.