Regardless of the still mild temperatures at the start of autumn, it is better to be warm in your underwear to counter the cold weather of the coming months. And why not French briefs “made in Breizh”, sailor-style? Armor-Lux and Le Slip Français, two French icons of “made in France” couture, have launched into largely Breton tailoring, and are releasing, this Saturday, November 2, a whole collection of clothing (underwear, skin knit, t-shirt, sailor top and sweater) which revisit the famous Finistère stripe. Including these briefs, now Breton!
“Everything came from an initiative by Slip Français,” says Thomas Guéguen, general director of Armor-Lux, in front of the production line of the factory located near Quimper (Finistère). “They contacted us shortly before the summer, and we said to ourselves: let's do it! Especially since we share a lot of common ethical values, including the defense of employment in France. »
Each product in this new collection, which will be available in the largest boutiques of the two brands and on their respective websites, features an “Armor-Lux – Le Slip Français” roundel and is associated with a legendary lighthouse in Finistère (Créac'h , Stiff, Eckmühl, Kéréon, Ar-Men, Petit Minou and Virgin Island). Clothing and underwear designed by Le Slip Français and Armor-Lux are made in France. The sailor top, the t-shirt, the tank top, briefs and the sailor sweater are knitted and made in the Armor-Lux workshops in Quimper and Troyes (Aube), the briefs and boxers are made at Eminence , industrial partner of Slip Français since 2016, in Nîmes.
“We are delighted with this collection,” says Thomas Guéguen. “Many people are unaware that hosiery is a historic part of our business; This allows us to highlight this aspect of our know-how. »
For the moment, 9,000 parts have been produced and distributed across the two networks. “Depending on success, we will be able to relaunch production on a regular basis, or even start with a new collection,” anticipates Thomas Guéguen.
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