According to information published by Les Echos and that Strategies is able to confirm, the American group IPG is about to cut its workforce in France. The group, which is one of the world’s heavyweights in the field of communication and advertising, will thus launch a social plan aimed at separating around twenty employees within its media branch IPG Mediabrands France, made up of agencies Initiative, UM, Magna and Kinesso. Enough to reduce the workforce of the French subsidiary by approximately 10%, which amounts to more than 200 employees. At the same time, IPG MediaBrands France is rethinking its organization: Thomas Jamet, at the head of IPG Mediabrands France since 2015, is leaving his position. Bertrand Beaudichon becomes Chief Executive Officer in France. Previously, for six years, he held the position of Managing Director of Initiative, an agency of the IPG Mediabrands group, supervising all of IPG Mediabrands’ media buying and trading teams in France. Émilie Thorel, General Director/COO of UM, takes responsibility for UM France. On the other hand, Thomas Jamet, who is also president of Udecam, will complete his mandate, which will end next December.
Loss of key accounts
This wave of layoffs in France would be the consequence of the current difficulties on the market of the American group and IPG Mediabrands, its arm in the media consulting and purchasing sector. The group intends in particular to reduce international costs after losing several key accounts having recently put their contracts back into competition at the global level, including Lego, Amazon and Pfizer. According to the latest figures put forward by JP Morgan in terms of new business, the American group is the big loser in the third quarter, its net profit – i.e. the amount of new budgets minus that of contracts lost over the period – plunging deep into the red (-$1.5 billion).
France
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