Zalando launches its AI-based assistant, including in Belgium

Nearly a year and a half after announcing the development of its AI-based online assistant, Zalando is rolling out the tool in all its markets, including Belgium. It is also making its Trend Spotter page available to all its consumers and adding four new fashion hotspots to the list.

Zalando remains committed to innovation and is rolling out the beta version of its AI assistant across all 25 of its markets, where consumers can access the tool in their own language. This wizard allows customers to navigate the range based on their own words or fashion terms, making searching for items more intuitive and natural. For example, if a client asks “What should I wear to a wedding in Madrid in May?” “, Zalando’s fashion assistant can understand that it is a formal event, what the weather will be like in Madrid in May, and provide a written explanation with clothing recommendations based on these criteria,” says Zalando . In other words, the assistant understands the context, such as location, time and occasion, and provides appropriate fashion advice. “We know our customers like to be inspired when they visit Zalando. This is why expanding our Zalando Assistant to all markets is an important step to improve the customer experience by making it easier for them to discover fashion that matches their unique style and needs,” said Fabio Baum, Managing Director of Zalando Benelux & Nordics.

Extension de la page Trend Spotter

Zalando has also made its Trend Spotter page available to consumers in all its markets, where the fashion and lifestyle platform provides a weekly overview of the latest fashion trends from fashion hotspots across Europe. It added four new cities to Europe’s fashion hotspots: Amsterdam, London, Warsaw and Zurich. The page was already available for the hotspots of Antwerp, Berlin, Paris, Milan, Copenhagen and Stockholm. Zalando claims that the deployment of these two innovations constitutes a new step in its ambition to become “the first pan-European ecosystem for fashion and lifestyle e-commerce”.