The wave 2024-2 of the MACH Basic audience study covers the period from April 6, 2022 to March 23, 2024. 30,1842 interviews were carried out in the 3 linguistic regions of the country.
How is this REMP study carried out?
7134 people responded for the French-speaking part. First, people are recruited by telephone. In the second stage, respondents participate in a main interview. This can take the form of a computer-assisted telephone interview (CATI) or an online interview (CAWI). In the case of the telephone interview, the person surveyed receives visual aids by post beforehand. For the online interview, visual supports are integrated into the questionnaire.
Data concerning the main French-speaking titles 2020 / 2022-1 / 2022-2 / 2023-1 / 2023-2
The new two-stage methodology implemented in April 2021, which extends the study time to two years, makes it possible to smooth the data. We will therefore not be surprised by the stability of the audiences for the 2024-1 wave. For this wave, Total Audience data was communicated. They allow you to combine web and print audiences.
The audiences below only correspond to the paper press: (2021-2, 2022-1, 2022-2, 2023-1, 2023-2, 2024-1, 2024-2)
1-Paid press (2024-2 in bold)
Morning Sunday: 317000 // 282000 // 250000 // 251000 // 287000 // 286000 // 267,000 readers
24 Hours: 146000 // 126000 // 132000 // 137000 // 159000 // 154000 // 140,000 readers
Le Nouvelliste: 110000 // 110000 // 95000 // 86000 // 99000 // 111000 // 102,000 readers
Time: 107000 // 93000 // 84000 // 81000 // 90000 // 86000 // 92,000 readers*
Liberty: 97000 // 92000 // 83000 // 81000 // 87000 // 87000 // 92ooo readers *
La Tribune de Genève: 94000 // 84000 // 79000 // 79000 // 79000 // 80000 // 77,000 readers
ArcInfo : 84000 // 78000 // 72000 // 75000 // 63000 // 61000 // 59,000 readers
2-Free press
20 minutes : 497000 // 355000 // 355000 // 327000 // 352000 // 353000 // 363,000 readers*
REC: 146000 // 131000 // 122000 // 124000 // 134000 // 136000 // 137,000 readers*
Lausanne City: 100000 // 104000 // 103000 // 96000 //105000 // 96000 // 97,000 readers*
3-Magazines (free or paid)
Migros Magazine : 656000 // 666000 // 631000 // 611000 // 651000 // 637000 // 633,000 readers
Cooperation: 641000 // 713000 // 660000 // 638000 // 689000 // 710000 // 689,000 readers
The Illustrated: 273000 // 188000 // 187000 // 173000 // 19 000 // 233,000 (L’Illustré + TV8) // 239,000 readers*
Femina : 190000 // 176000 // 170000 // 161000 // 167000 // 166000 // 161,000 readers
Generations: 106000 // 109000 // 114000 // 114000 // 127000 // 125000 // 121,000 readers
PME Magazine : 58000 // 53000 // 43000 // 42000 // 43000 // 40000 // 41,000 readers
With : 42000 // 33000 // 37000 // 42000 // 44000 // 45000 // 42,000 readers
Swissquote (f) : 41000 // 33000 // 29000 // 34000 // 40000 // 36000 // 43,000 readers*
*: in progress
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