Sopexa Canadaa communications consulting agency acquired by the Hopscotch group a few months ago, was renamed Agency Hopscotch Canada, part of the network of integrated agencies Hopscotch Season. This repositioning is part of a growth strategy aimed at creating a benchmark brand in agri-food communication, bringing together more than 300 experts from the European, American and Asian markets. In addition, this development will allow the Hopscotch group to expand its consulting activities to promote the Arts of Living throughout the world while benefiting from the sectoral expertise of its subsidiaries. Season.
Obvious synergies
The Hopscotch Group and Hopscotch Season have many synergies to build on. The agencies of the Hopscotch group bring their varied expertise (events, digital, PR & Public Affairs) while Hopscotch Season, with its 30 agencies and 150,000 leaders worldwide, stands out for its point-of-sale marketing skills. and in the management of different specialized stakeholders at an international level.
“ This definitive merger allows Hopscotch Season to benefit from the group’s various expertise, whether in events, digital or even PR, while Hopscotch Season gives us the benefit of its in-depth knowledge of markets and local consumption habits. » explains Valérie Bonnement, Deputy General Director of the Hopscotch group.
The Hopscotch Canada Agency plays a key role as an international intermediary for the entire agri-food, luxury, tourism, lifestyle and sport sectors.
This integration allows the Canada-based agency to benefit from a group team dedicated to economic intelligence, which carries out in-depth studies on consumption patterns around the world. These analyzes provide teams across the group with valuable data. For example, we can cite the Wine Trade Monitor, survey which deciphers trends in the international wine market.
A new name and a changing DNA
Hopscotch Canada Agency embodies the Art of Living through its commitment to exploration, whether through travel, gastronomic discoveries, enriching life experiences or encounters with new cultures. It is inspired by the seasonality which gives life to all plant forms, conditions our way of traveling and influences our habitat and way of life. Season also evokes flavors, which flavors our lives and our projects. Close-knit and more creative, innovative and ambitious than ever, Agence Hopscotch Canada continues to work to create engagement and unite communities around current environmental and social challenges.
“We are very happy with this 100% integration. This is a new chapter in the history of the agency, which has existed for more than 60 years in Canada. We will continue to offer our expertise to international customers while diversifying further towards local brands, both in our historic agri-food sector and in the areas of Art of Living and Tourism,” adds Diane SanterneDirector, Hopscotch Canada Agency.
This major development allows the group, formerly specialized in supporting and developing the image and identity of its partners in the food and beverage industry, to extend its communications consulting activities to new sectors. , with the ambition of promoting the Art of Living throughout the world.
Hopscotch Canada Agency is today delighted to open a new page in its history within a large pioneering group in events and public relations.
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