The brand has already attracted many motorists on the markets where it is present. Polestar was eagerly awaited in France, but following a legal battle with a competing brand, its launch had to be pushed back into France. The latter being settled, the manufacturer will now invest in the French market.
Polestar is probably the most awaited brand of French electromobilists. She will compete with premium brands, such as Porsche, Tesla, Mercedes or Alpine and her future models to come.
An entry expected on the French market
After a long wait marked by legal battles, the Swedish brand of Polestar electric vehicles finally announces its arrival on the French market. This expansion is part of Polestar's strategy aimed at strengthening its presence in Europe and offering its innovative models to French drivers.
For its distribution, it will be able to rely on the Volvo network. Polestar was originally a specialist preparer of the Swedish brand before being integrated into it, then becoming a manufacturer in its own right after. The range now has three models, soberly named 2 for the sedan, 3 for its SUV and 4 for the SUVSUV Coupé.
-A resolved legal dispute
The launch of Polestar in France had been delayed due to a dispute with Citroën concerning the similarity of their respective logos. In 2019, Citroën had brought legal action, believing that the Polestar logo looked too much like its famous chevronschevrons.
This dispute led to a temporary ban on the marketing of Polestar vehicles in France. After several years of legal proceedings, the two manufacturers reached an agreement during the summer of 2022, thus raising the obstacles to the entrance to Polestar on the French market.
