Position of strength or admission of weakness? The agreement between blue News et Livesystems proves that the former’s platform needed the latter. Because having purchased the broadcast rights does not necessarily guarantee you will gather the promised audiences. It is therefore to broaden audiences that matches both at home and away from home Credit Suisse Super League will also be broadcast free of charge on the screens of the Livesystems network.
As a reminder, Livesystems’ Digital out of Home advertising spaces are aimed at an active and mobile population and reach approximately 4.6 million people each week (net penetration 65%) with more than 36 million gross contacts. To date, more than 13,000 screens are available in different locations and in different environments.
As for blue News, it is the third commercial information platform in Switzerland which covers the major topics from the world of sport, entertainment and current affairs every day and in four languages. With more than 1.1 million pages viewed per day on average, this Swiss news portal is particularly popular among football fans.
Claudia Lässer, Chief Product Officer blue Sport & News at blue Entertainment AG, also welcomes this cooperation with great enthusiasm: “Livesystems significantly expands our reach in a very short time, thereby strengthening the existing blue News readership. Our heart beats for football: thanks to this partnership, we are now also present on Livesystems’ DOOH screens for 24 hours from the start of the match. Scores, substitutions, yellow and red cards as well as the ranking are displayed exclusively on the digital screens of the respective region. So everyone can vibrate, even on the go.”
-Christian Imhof, COO of Livesystems, explains: “Once the match is over, the leaderboard is also displayed. The broadcast language is also adjusted depending on the region. We are proud to integrate live football into digital outdoor advertising with blue News and offer further added value to our sports fans.”
Swiss
