José Mourinho's satirical announcement to launch his wine brand “The Special One”

José Mourinho knows how to put on a show, as evidenced by the way he unveiled the launch of his wine brand. In a video where he is alone, sitting on an armchair in front of a black background, he presents his first bottle in a glass embroidered with the name of his company. “ I won finalshe asks. I have won Championships. I've never been one of those people who 'bottles'. An obvious reference to the bottle, but above all to the verb which, in English, can mean letting slip a victory that seemed acquired.