Côte-d’Or. launches its new “territorial brand”: what is it for?

Côte-d’Or. launches its new “territorial brand”: what is it for?
Côte-d’Or. Dijon launches its new “territorial brand”: what is it for?

An estimated cost of 100,000 euros per year

For this project, Métropole, Dijon Bourgogne Invest (DBI), Dijon Bourgogne Events and Dijon Bourgogne Tourisme et Congrès relied on several service providers. The Temps Réel agency, associated with Vincent Gollin (doctor in economics and specialist in territorial marketing issues), designed the messages and the story attached to the brand. Propulse, for its part, created the website.

The metropolis and DBI financed the project from their communications budget without the need for additional funds.

Dijon Bourgogne Invest will deploy the brand

On the other hand, from 2025, the four founders of the brand estimate the operating cost at 100,000 euros per year to finance a job and the toolbox – videos, editorial content and goodies (insulated water bottles, tote bags, notebooks, stickers and pins produced, for the launch, 500 copies each)…

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Dijon Bourgogne Invest will carry the brand and support its deployment. For this, DBI relies on an employee (Chloé Sloma) who, among her first missions, will expand the network of ambassadors.

A. C.

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