Artus, Cédric Grollet, Emma B, Clara Berry, Palomaximum, Adrien Truong, etc. In its (Re)Store space, dedicated to circular and responsible fashion, Galeries Lafayette Haussmann welcomes, from January 8 to 28, 2025, Chenge, a concierge service of second-hand clothing and fashion accessories, unearthed in the dressing room of personalities who inspire Gen Z.
On this first day of the winter sales, Wednesday January 8, 2025, the tone is set to offer a showcase of choice to young people concerned about eco-responsibility and following fashion trends, spotted on social networks (Instagram, TikTok, Snapchat) via their favorite stars.
In Chenge's dressing room, fans can feast on pieces that belonged to: Fary Lopes, French comedian, lover of “Japanese-style quiet luxury with niche brands and sober colors”, explains Chenge founder, Clémence Cassavia, to FashionUnited ; Emma B., French DJ creator of the Oldé brand, expert in “colorful and accessible fashion”; Tiemoué Bakayoko, French footballer, fan of “rather luxury fashion”.
Or Clara Berry, model who “represents Gen Z in all its splendor with very sharp and colorful looks”. In short, apart from the actor/director Artus and the pastry chef Cédric Grollet, better known to the general public, most of the names mentioned are clearly part of the lexicon of the new generations: Gen Z, Millennials or generation Alpha.
Open online for three years, Chenge has had a Parisian boutique (20 rue de Turbigo) for a year. To ensure a premium service, the founder comes directly to these new trend leaders to curate the pieces that could be resold.
From January 8 to 28, 2025, the brand is taking up residence on the third floor of Galeries Lafayette with second-hand items, for a corner responsible for “telling” a story, that of this new generation strong in proposals to exploit notoriety for commercial purposes. But not only that.
With a floor price of forty euros and reductions that can range from 40 to 80%, this business model opens up a virtuous market segment since, to date, we have not yet found a better way of not polluting than the consumption of parts. second hand.
We can bet that with this excess added value that is notoriety, consumers will be inclined to keep them, like collectors. When we see the success of auction sales of items that belonged to famous artists (dead or alive), we can imagine that this new segment is a win/win formula.
