The automobile firm is currently unveiling an application entirely dedicated to the distribution of its branded content, in all formats.
A new platform on smart TV for Lamborghini
The Automobili Lamborghini universe, 24 hours a day : building on a recent collaboration with Balenciaga, the manufacturer is extending its strategy of brand content with the inauguration of its own TV application.
Available on Android TV, Tizen and WebOS, this free channel intends to offer “a new type of entertainment”. On the program: 360-degree decryptions of the different Lamborghini vehicles – Revuelto, Temerario, Urus… – accompanied by technical analyses, tests and interviews.
The platform also announces the broadcast of car races, the broadcast of specialized events, lifestyle sequences and even filmed episodes of the brand’s podcasts.
If, for the moment, a lot of this content is also available on Lamborghini’s YouTube channel, the Italian brand intends to regularly inject exclusives in order to maintain and strengthen the attractiveness of the application.
-Lamborghini’s first consumer app
This is the first time that the Sant’Agata company has developed an application intended for its community but also for the general public.
In addition to Lamborghini TV, the manufacturer, which could soon break a new annual sales record, has a Lamborghini Unica application intended solely for its customers. Another application, WeLambo, is strictly reserved for the brand’s teams.
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