
Investing in Lyon is not new, but did you know that a very specific sector still escapes the discerning eye of many investors? This area, often relegated to the background compared to the city center, nevertheless displays record rental yields. Focus on Villeurbanne and its neighboring towns, where real estate potential is booming.
Why Villeurbanne attracts the attention of informed investors
Villeurbanne, a town bordering Lyon, has established itself as a flagship destination for investors looking for high returns. With its 158,000 inhabitants, including more than 30,000 students, it combines sustained rental demand and price accessibility.
- Average price per square meter: €3,800 in 2024, well below Lyon prices.
- Gross profitability: greater than 6% in certain cases, particularly for well-located shared accommodation.
- Student dynamism: Proximity to universities and campuses, notably La Doua, guaranteeing constant rental demand.
Villeurbanne stands out for its varied offering: apartments for students, family housing and even properties suitable for shared accommodation. This diversity opens the door to multiple investment strategies, adapted to all budgets.
Case study: profitable shared accommodation in the heart of Villeurbanne
Let’s take a concrete example: a renovated T4 in the Villeurbanne campus area.
- Surface : 75 m²
- Purchase price : 285 000 € (3 800 €/m²)
- Budget renovation: 30 000 €
- Monthly rent for 4 bedrooms: 1 800 €
- Monthly charges: 150 €
- Gross profitability: 6,3 %
This type of real estate investment perfectly illustrates the rental potential of Villeurbanne. With sustained student demand, a good transport network and competitive rents, it becomes possible to generate a stable and attractive return.
@lukcrd Before / After renovation of an apartment purchased for rental investment ???? #renovation #decoration #pourtoi #avantapres #lyon #villeurbanne #immobilierimmobilier #entreprisespourlouer #decorationinterieur #architecteinterieur
♬ son original – Lukas
Tax schemes and opportunities in the former
Villeurbanne also benefits from the Denormandie system, designed to encourage renovation in old neighborhoods. This tax mechanism, similar to the Pinel law, offers significant advantages:
- Interesting tax reduction, while targeting goods less expensive than new.
- Urban renovation projects with high potential, such as in Gerland or in certain areas of Villeurbanne.
For an investor, this system combines medium-term valuation and immediate tax incentive.
Which neighborhoods to favor in Villeurbanne?
Not all areas of Villeurbanne are equal. Here are the neighborhoods to favor to maximize your returns:
- At Two: Ideal for students with a high demand for furnished accommodation.
- Skyscraper: Dynamic neighborhood with shops and green spaces, popular with young working people.
- Charpenne/Charmette : Close to the Tête d’Or park and transport, this area attracts families and students.
- Saint-Jean: In full expansion, this district promises medium-term development potential.
In all cases, proximity to public transport remains an essential criterion. The ease of access to Lyon from Villeurbanne is a major asset for tenants.


Villeurbanne: A strategic alternative to the center of Lyon
With constantly rising prices and sustained rental demand, Villeurbanne is positioning itself as a serious alternative to Lyon for investors. Its economic dynamism, combined with a diversified real estate offer, makes it possible to generate record returns while securing its capital.
Ready to get started? Share this article with your contacts and inspire other investors, because the potential of Villeurbanne deserves to be discovered and exploited!
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