Board games, stuffed animals, dolls, rocking horses… The French seem to be fond of toys of all kinds. Seven of them and one board game are sold per second in our country, which has thus become the second largest European market, generating a turnover of 4.3 billion euros in 2023.
And it's not just children who benefit and want to receive these toys by the thousands at the foot of the tree. Many brands are riding on nostalgia to make adults pay a high price. To succeed, manufacturers must be more creative in order to unearth new trends that will soon be popular in playgrounds and beyond.
Also read: REPORTING. Stitch plush toy, Lego… Families looking for their Christmas gifts
Second hand and ecology take over games
The only (big) downside: a toy would on average be used for only eight months before ending up in oblivion, in perfect working order. So, in the midst of a period of declining purchasing power and growing ecological awareness, the French no longer hesitate to turn to the second-hand market. Several solidarity associations are also emerging to recover, repair and put recycled toys back on the market.
Also read: Temu: 95% of toys sold on the Chinese platform are dangerous for children
In the footsteps of our favorite toys, this 52-minute documentary, a little too academic, follows in the footsteps of wooden game manufacturers in the Jura mountains and flies to China, where 75% of toys sold are produced in the world. Lower cost items, but which are far from meeting all safety standards…
France 5 21 h 05.
France
