At the end of October, La Poste CEO Philippe Wahl declared that the Temu and Shein platforms now represented 22% of the group's parcels, one point more than those managed for Amazon, and while they weighed “less than 5% it five years ago.” From April to the end of October, Temu recorded “an average of 93.7 million monthly recipients in the European Union,” he announced in a press release on Monday. Its largest markets: Germany, with 16.3 million monthly recipients, followed by France (12 million), Italy (10 million), Poland (9.6 million) and Spain (9.4 million).
DSA. Temu published “its first transparency report for the European Union” on Monday, constrained by the new European regulation on digital services (DSA) which applies to very large platforms. Temu, which is experiencing meteoric growth in Europe thanks to a strategy of low prices, is the international version of the Chinese e-commerce juggernaut Pinduoduo, born in 2015. It offers a plethora of products: clothing, toys, decoration, tools, high-tech…
In June, the Commission requested information from Temu and Shein in order to verify their compliance with European rules on consumer protection, questioning them in particular on the measures they implement to allow the reporting of illegal products. Other requests concern deceptive interfaces (“dark patterns”) which make it possible to manipulate user behavior, the protection of minors, the transparency of product recommendation systems, or even the traceability of sellers on these platforms.
© Agence France-Presse
France
