Wallonie Cyclable seizes the “Baraki” phenomenon

For once, Federate was inspired by the universe of the television series Baraki with its lovers of big cars, its tuning enthusiasts and its fans in tracksuits of the Fast and Furious franchise, obviously very far from the universe of the Little Queen. Though. Bryan proves us the opposite: although he maintains a close relationship with his colorful car, he will gradually realize that the bike is sometimes a much faster and more practical way to get around…

cycling wallonia ©cycling wallonia

Humor and derision

Full of humor and derision, the production of the spot was entrusted to Fred De Loof, himself a director and actor in the aforementioned series (he plays the character of Rayan in the series and the ad).

Brussels Mobility is aimed at the future nouveau riche

Behind its apparent lightness, the film reminds us that our mobility choices have a health and environmental impact; without saying it, the campaign also aims to encourage more responsible behavior, in a region where cycling is still little used for short journeys.

So many elements which allowed Wallonie Cyclable to obtain unexpected visibility among our French neighbors, always very sensitive to Belgian humor.


Advertiser: Wallonie.be

Agence: federation

Media: cinema, online video, social networks, press

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