ASSE: A corpse comes out of the closet for the new owner

ASSE: A corpse comes out of the closet for the new owner
ASSE: A corpse comes out of the closet for the new owner

On June 3, Kilmer Sports acquired AS Saint-Etienne the day after the Greens’ promotion to Ligue 1. Local authorities quickly brought out an urgent case concerning Geoffroy-Guichard.

The enthusiasm caused by ASSE’s return to the elite has not diminished in Forez, where the season ticket campaign for the 2024-2025 season is a great success. It is obvious that the Chaudron will be boiling for the Greens’ comeback in Ligue 1. But for the new owner of the club, using the stadium will have a cost and this cost will increase very seriously compared to previous seasons. Because back in Ligue 2, Roland Romeyer and Bernard Caïazzo had negotiated with Saint-Étienne Métropole, owner of the stadium, to drastically reduce the rental bill. But in return, they had committed to returning to the old rate with a bonus when they returned to Ligue 1. And of course, the elected officials of Saint-Étienne remembered Kilmer Sports as revealed Progress.

ASSE will pay a bonus until 2030

It is obviously not shocking that Saint-Étienne Métropole is returning to the old rental price, but it is the bonus that risks making the owners of AS Saint-Etienne grind their teeth. The Loire club will therefore once again have to pay the Ligue 1 rate, which amounts to 1,638,000 euros per year for the fixed part, as before the relegation. In total, the bill will actually be higher, because the amendment to the agreement signed two years ago provided for an increase in the thresholds of the variable part, based on the turnover generated by ASSE in the stadium, and this, until the end of the agreement in 2030. Concretely, for a season generating a turnover of 13 million euros, the revenue received by the Métropole before negotiation was 282,000 euros, compared to 610,000 euros after. Enough to largely cover the “rebate” (Editor’s note: 0.5ME) during the two seasons in Ligue 2 “, write our colleagues. In other words, in two years, Saint-Etienne Métropole will have recovered what it had left to AS Saint-Etienne, and until 2030, the end date of the current contract, it will be all profit. Well played.

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