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This participation is part of the Qatar-Morocco Years of Culture 2024an initiative celebrating cultural exchanges between the two nations through a rich artistic and event program, indicates a press release from the ONMT. Morocco, thanks to a well-crafted promotion strategy, was able to capture the attention of professionals, operators and opinion leaders present.
By maximizing the event’s communication supports and actively participating in the numerous side-events organized, the ONMT highlighted the cultural and tourist assets of the Kingdom. The show, which brings together major players in the sector such as tour operators, airlines and technology companies, also served as a strategic platform to develop alliances and strengthen partnerships with Qatari and regional operators. Objective : position Morocco as a preferred destination for travelers from the Middle East.
Alongside the QTM, the ONMT benefited from the dynamics of Years of Culture to promote Moroccan cultural riches. The “Dar El Maghreb” Pavilion, installed on the esplanade of the Museum of Islamic Art (MIA), and the exhibition “The Splendors of the Atlas”, presenting 200 rare pieces, offered visitors an authentic overview of the Moroccan heritage. These initiatives aim to strengthen cultural ties between the two countries while contributing to the influence of Morocco in the region, notes the press release.
The award for “Best Cultural Experience” awarded to Morocco at the Qatar Travel Mart crowns the ONMT’s efforts to promote the Kingdom as a premier tourist destination. By integrating international events such as the QTM into its strategy, the ONMT consolidates Morocco’s image on the world stage, emphasizing its cultural assets and its opportunities for business, leisure and tourism tourism. luxury and MICE, underlines the Office in the press release.
The year 2024, under the sign of Years of Culturepromises to continue strengthening bilateral relations between Qatar and Morocco, through a series of exhibitions, festivals and cultural events organized in both countries. A unique opportunity to promote Moroccan identity and attract new visitors.
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November 29, 2024 at 12:26 p.m.
Modified November 29, 2024 at 12:45 p.m.
