At the same time, market concentration is more and more markedwith the rise of groups like Utopia, which favor structuring campsites around recognized brands.
According to Boris Duclos, “this dynamic increases the competitiveness of the chains while weakening independent campsites, who struggle to compete financiallyr”.
However, networks like Flowers Camping ou Camping Paradis offer an alternative by allowing independent owners to remain autonomous while benefiting from a collective commercial force.
The HPA sector also benefited froma renewed interest after the health crisiscustomers being attracted by the large spaces and the distancing that campsites allow.
In 2023, the HPA recorded a record summer season with 141.7 million overnight staysgoing beyond the traditional hotel industry.
“Covid has not only been a catalyst for the outdoor hotel industry, but has also created the loyalty of a clientele who perceive camping as a sustainable alternative closer to nature ” specifies Boris Duclos.
