Mister V becomes sponsor of the Grenoble jersey!

Mister V becomes sponsor of the Grenoble jersey!
Mister V becomes sponsor of the Grenoble jersey!

He was already handsome, now he is famous. “He” is the new Nike jersey of the Grenoble club. Having been relegated to CFA 2 only two seasons after its relegation from Ligue 1, the Grenoble club finished in 11th place in Ligue 2 last year and confirmed its rebirth. But in addition to its sporting results, the club resident at the Stade des Alpes has just passed a huge milestone in its communication.

After Bigflo & Oli at TFC, Mister V in Grenoble!

Having become a weapon of mass communication, collaboration with a third party entity is today an element fully taken into account in the marketing strategy of the different parties. How can we forget the TFC Visionnaire jersey that was designed in collaboration with the brand of rappers BigFlo & Oli? How can we forget Vladimir Cauchemar on the Reims jersey? Pleasures with AC Milan? Patta with Barça? Ajax with Daily Paper? etc., there are so many examples in recent years.

This time, it’s the world of influence that’s landing on a jersey. Mr. V (also known as Yvick), an extremely well-known YouTuber, is indeed at the heart of the news thanks to his partnership with the Grenoble club. Followed by more than 10 million people on all his platforms, Mister V is also and above all from the city of Grenoble, and it is for this reason that the association between the two entities was logical to set up.

Like the Toulouse rap duo with TéFéCé, Yvick therefore becomes a partner of Grenoble Foot 38, or rather of the franchise La Pizza Delamama. It is in fact the logo of the Youtuber’s pizza range that will be on the left sleeve of the Grenoble jersey.

Already visible on the Paris Basketball jersey last season, but also on its team at the GP Explorer, La Pizza Delamama confirms its rise to power as a brand. For its part, the Grenoble club confirms the good health of its communication unit. After the buzz of the home jersey, this publicity stunt will inevitably draw light to the team. All that remains is to transform this on the sporting side.

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