“It’s the surprise bag aspect that appeals”: ​​we went to the first sale of lost packages organized in Limoges

“It’s the surprise bag aspect that appeals”: ​​we went to the first sale of lost packages organized in Limoges
“It’s the surprise bag aspect that appeals”: ​​we went to the first sale of lost packages organized in Limoges

This Tuesday, June 25, customers were there for the mystery package operation, an experience with a false Christmas feel launched for the first time at the Saint-Martial shopping center in Limoges.

The Saint-Martial shopping center is testing its first mystery parcel operation until Saturday, run by the Parisian start-up King Colis.

This Tuesday, June 25, a large queue formed at the opening in front of a new type of store.

Installed in a vacant space on the ground floor, bins present a jumble of packages that have been lost from e-commerce platforms to customers’ homes due to delivery errors.

On site, people feel, shake and weigh the packaging with a little excitement. “I come here like at the Casino,” says Yohann. I go there with the idea of ​​losing a little money without hoping to find what I need. I will give it again. »

“I would love to have a phone or a digital tablet,” hopes this mother as she looks around for Amazon packages. I planned to spend around sixty euros. If I take kitchen utensils, they will always be useful, for me or friends. »

Eager to find out what they have bought, customers hastily unpack their packages next to the store. ” A phone ! Oh no, it’s just the hull,” reacts a lady shrugging her shoulders.

Next door, a couple laughs to get over their great disappointment in discovering what they bought for 130 euros. Duplicate shoes in the wrong size, a tracksuit too small for them, a set of around twenty small toiletry bags all identical, a vice… But the plastic sandals can be used by friends’ children.

Their neighbor unwraps a glass jar of honey.

“Okay, that’s nice. This can be used as decoration. On the other hand, the product is also in duplicate. I don’t know why, it’s the game.”

A customer with mystery package buying fever (empty)

In this atmosphere with a false Christmas feel, a gentleman is happy to come across a kitchen robot, and a young woman with a happy hand lifts a Longchamp bag on her shoulder.

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At the Saint-Martial center, the reactions follow one another. “It’s the surprise bag aspect that appeals,” comments Kilian Denis, the co-founder of the start-up King Colis launched only four months ago by two childhood friends.

For “even more magic” and to attract more customers, eight golden tickets are hidden in packages to win an iPhone 15, an iPad 10, an AppleWatch SE, a Nintendo Switch OLED console.

Faced with “the scale of the phenomenon”

On tour, the company obtains its supplies from a specialized wholesaler and travels across France. “We chose Limoges to begin establishing ourselves in the South-West. Ten tonnes of products are available in Saint-Martial. In the largest centers, we go up to 15 tonnes. »

King Colis ensures that all merchandise is sold during each operation. Given “the scale of the phenomenon”, the team aims to develop abroad in September.

This Tuesday morning, nearly a ton and a half would have been sold in two hours. King Parcel packages, to choose from or ready to take away in large boxes, are sold from 18.90 euros per kilo, with the possibility of buying less heavy.

The new circular economy model supported by King Colis must prove itself over four days to hope to win over the shopping center’s customers.

A sale of lost packages in Limoges from June 25 to 29

Aline Combrouze

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