Cannes Lions 2024: Renault and Publicis Conseil win a Gold and a Silver – Image

Cannes Lions 2024: Renault and Publicis Conseil win a Gold and a Silver – Image
Cannes Lions 2024: Renault and Publicis Conseil win a Gold and a Silver – Image

In the Creative Business Transformation category of the Cannes Lions, only 8 cases were awarded. France may not have won the Grand Prix, but it stands out with a Gold, the only one in the category, and a Silver. These awards were both won by the same agency-advertiser duo: Renault and Publicis Conseil. But not for the same campaigns. Gold goes to the “Cars to work” operation and Silver to Renault’s “Plug-Inn for business”.

Gold : Cars to work – Renault

Because mobility plays an essential role in obtaining, keeping a job or training, but it is also a source of inequalities – more than half of job seekers in a financially fragile situation have been forced to refuse a job lack of transport solutions – the Renault group launched CareMakers, an inclusive mobility program. But today, the group offers people in a trial period the possibility of renting a vehicle long term, or with an option to purchase, and only start paying once the new job has been obtained. Which is “a first in France” declared Cléa Martinet, Director of Sustainable Development of the Renault Group.

Silver : “Plug-Inn for Business” – Renault

After winning a whole series of awards at Cannes last year with the “Plug-Inn” solution, an application connecting electric car drivers with charging owners, Renault and Publicis Conseil are back this time with “Plug -Inn for business”, a B2B solution to connect businesses to recharge owners this time.

Grand Prix : “Refurb” – Philips

And the Grand Prize in the Creative Business Transformation category is awarded to Philips for its “Refurb” operation, by LePub Amsterdam. Last year, 10 million gifts ended up in landfills, but many are thrown away while they are still functional. With its “Better than New” initiative, Philips pays more attention to the sale of reconditioned products and supports their sale prospectively. Throughout Earth Week in Berlin, passers-by could scan a QR code, where they could see a virtual mountain of thrown away gifts, symbolizing the volume of waste generated each year.

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