INTGVIEW – Bonus2. “Go Siyaha is an opportunity to digitalize the sector”

INTGVIEW – Bonus2. “Go Siyaha is an opportunity to digitalize the sector”
INTGVIEW – Bonus2. “Go Siyaha is an opportunity to digitalize the sector”

Excerpt from the interview carried out with Hamid Bentahar aboard Al Bouraq.

What about the digitalization of the sector? Where are we with the Moroccan reservation platform supposed to offer an alternative to operators who remain dependent on foreign platforms?

We must obviously continue the effort to digitalize the Moroccan offer and provide players with viable solutions. In this sense, the GO Siyaha program is an opportunity to support them in order to improve their distribution through financing solutions which can reach up to 90%. We must therefore not miss this opportunity to digitize and equip small and medium-sized tourism businesses.

As for reservation platforms, they are partners on whom we can rely, despite the significant cost of customers, to seek out markets that we cannot explore due to lack of time or energy. Now, Moroccan operators must have solutions to retain this customer who comes for the first time through this platform, so as to bring them back directly.

As this is a global Moroccan reservation platform, I am not sure that it will be able to compete with the large global operators. I think others have tried and it didn’t work.

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