Par
Laurent Fortin
Published on
Nov. 11, 2024 at 4:30 p.m.
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Even if the brand experiences financial tumults – for example she asked for a rescheduling of its debt to its creditors in early 2024 -, this does not does not prevent him from continuing to open stores. Gifi into account more than 630 in Franceof which now 11 in Loire-Atlantique.
While the closest was that of Vertou, opened in 2014, for the inhabitants of Nantes vineyardthe last one comes who just started its activity Cuddle area Clisson, is closer to these consumers.
We were obviously eagerly awaited. Many tell us they are very happy to no longer have to go to the Nantes metropolitan area or Cholet to find one of our stores. We are part of the dynamics of this territory which is seeing the development of multiple business parks.
A Clissonhas Gétignéwhere a competitor has already established itself, and tomorrow Vallet, commercial areas are growing and expanding. ” THE people want proximity. When possible…”adds the one who occupies the same position to Ancenis with three other partners.
It is moreover this local development which pushed it to join the Clissonnais project. Having worked for the brand for 13 years, including two as manager, she has climbed the ranks. Until taking on a second site under management with Caroline Notard, also at Gifi in Ancenis, for 15 years.
Starting a business is very exciting. It's a real challenge. Building a team, creating a clientele, developing in a territory where we were not present, are some of the challenges.
She says she trains with her partner “a united and complicit duo”.
A PIZZERIA RATHER THAN TAPAS
It was to be the Canas et tapas restaurant, already present in Nantes, which was to occupy the third and last cell next to Maxi zoo and Gifi (read elsewhere). Finally, the one who was supposed to offer Spanish specialties over 300 m2 threw in the towel. To replace it, a pizzeria, under the Signorizza brand. The franchise has around thirty restaurants, including one in Loire-Atlantique (Savenay) and six in Vendée.
Open 7 days a week
For 43 years, the brand “with ideas of genius» became a home equipment specialist, decoration and leisure. Gifi also focused on low prices: 87% of products cost less than 10 euros. He remains the pioneer and leader du smart discount en France,
And for the anniversary period, we are reducing the price of a trolley by a third from 50 euros;
The range of products has a strong seasonality depending on which one approaches d’Halloween of Noëlor from summer. Since this year, stores have seen an increase their offer with dry groceries of the hygiene products, of the drugstoreand even snacking .
The store practices a open 7 days a week(i.e. Monday to Saturday from 9:30 a.m. to 7 p.m. and Sunday from 2 p.m. to 6:30 p.m.). To ensure the service, seven employees joined themsome of which on the eve of the opening so the job market is tightu. It was better to be complete because the crowd did not wait.
Gifi, Câlin shopping area, open Monday to Saturday from 9:30 a.m. to 7 p.m. and Sunday from 2 p.m. to 6:30 p.m.
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