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Les Sables-d’Olonne. Internet web statistics: has the Vendée Globe 2024 reached the zenith of the “trend”?
The first numbers
The purpose of this article is to shed new, useful and informative light on the evolution of the appeal of the Vendée Globe through an analysis of research carried out on the web.
Many parameters can help judge the evolution of interest in this race.
The first official statistics showed that during the first week of the Village the number of visitors (360,000) had increased by 20% compared to 2016.
Another figure over the same period: the website of the Vendée Globe organization saw a 24% increase in visits.
So, two days before departure, we can think that people interested in the Vendée Globe have already gone to the internet at least once to find the necessary information. This makes it possible to analyze the first developments in internet searches since the beginning of November 2024.
As of Friday November 8, 2024, 8 p.m., looking at web search statistics, can we think that the Vendée Globe 2024 has reached the zenith of the “trend”?
We can imagine that developments on the internet are looked at closely, like many other statistics, because all these figures depend on decisions in terms of sponsorship, license sales for the Saem Vendée Globe, or financial partnership for the future skippers of future editions.
As media coverage can also have an influence on the development of Vendée tourism.
New lighting
A large number of indicators allow us to get an idea of the success of an event.
But often with a lot of approximations: the “financial equivalences” – in the case of purchasing advertising – to judge media impact are largely exaggerated, but nevertheless make it possible to judge trends and impact.
The number of visitors usually gathered on the quays is just as imprecise, as was once the number of visitors who ventured onto the pontoon of the Vendée Globe: the – incontestable – success of the Vendée Globe over the editions left elbow room frank to increase from one edition to the next the number of supposed visitors…
The exercise is difficult! Consider that in terms of tourism, to make estimates it was not so long ago necessary to carry out calculations, undoubtedly very scholarly…!, by crossing road crossings, toll payments, tourist taxes or increases volumes of waste left by tourists…
Fortunately, telephone demarcation of smartphones on antennas and satellites now makes it possible to refine the presence of individuals at a given time in a specific area.
Google Trends
Among the many indicators, there is one which has the advantage of showing the interest that Internet users have in a subject, whatever it may be, through its name, the keyword mentioned in a Google search.
And, as nowadays every human being is an inveterate Internet user, this indicator is of unavoidable interest. It is about Google Trends. The considerable importance of the Google search engine makes it a major tool since Google accumulates in 2024 91% of search queries in France and 91.50% worldwide. However, it is this search traffic on the keyword Vendée Globe which will allow us to shed light on the Vendée Globe 2024!
Google Trends allows you to analyze searches carried out by Internet usersand to precisely observe the evolution of the number of searches on a term or a subject. The number shown does not indicate the absolute number of searches but a proportion between 0 and 100, where 100 represents the maximum amount of use of the term. Google Trends allows you to visualize the evolution of the popularity of a subject or event.
THE FIRST FIGURES FOR THE VENDÉE GLOBE 2024
(we will integrate developments throughout the race).
Over 7 days, France, on a base of 100, most of the week fluctuates between 10 and 25.
The high point on November 4, 2024 between 8 p.m. and 10 p.m. seems to correspond to the dissemination of information relating to attendance at the Vendée Globe Village during its first week (100 versus 10 to 25).
Since the morning of Friday November 8, 2024, the increase has intensified, between 25 and 54 (November 8 at 8:00 p.m.).
Chart as of Saturday November 9, 2024 at 9:30 a.m.
(Sources : Google Trends)
Over 30 days, France, the high point (base 100) is dated Friday November 8, 2024. The increase has continued since November 2, 2024.
The sudden increase on November 4, 2024 between 8 p.m. and 10 p.m. seems to correspond to the dissemination of information relating to attendance at the Vendée Globe Village during its first week (100 compared to 10 to 25).
The increase began at the beginning of October 2024 (10) and reached 25 to 30 around October 20, 2024. Stagnation lasted until the end of October 2024.
The start of the takeoff took place at the beginning of November 2024, logically since the start date of the Vendée Globe 2024 is set for Sunday November 10, 2024.
Chart as of Saturday November 9, 2024 at 9:30 a.m.
(Sources : Google Trends)
COMPARISONS WITH PREVIOUS VENDÉE GLOBE
Remember that the service Google Trends was established in 2004.
It is therefore not possible to make comparisons with editions prior to 2004.
Base France since 2004.
(the curves Monde are similar)
Curve below:
– Editions 2004, 2008, 2012, 2016, 2020 and start of the 2024 edition (the latter two days before departure).
It is undoubtedly the2008-2009 editionwon by Michel Desjoyeaux, who has broken all records since 2004 with a search rate multiplied by 2.7 compared to the2004-2005 edition won by Vincent Riou (100 against 37 at their maximum).
In terms of internet searches Google Trends, all editions tend to arouse less enthusiasm from Internet users since that of 2008-2009, while over the years the number of Internet users browsing the internet has exploded!
* Base 100 in December 2008 (Michel Desjoyeaux)
* 78 in November 2016 (Armel Le Cleac'h)
* 77 in January 2013 (François Gabart)
* 52 in January 2021 (Yannick Bestaven)
*37 in November 2004 (Vincent Riou)
Remember that Google represents 91% of search queries in France and 91.50% worldwide.
Despite the significant interest shown by the public in the skipper François Gabart who will win the race, the 2013-14 edition will not equal the previous one.
The 2020-21 edition shows a significant drop – for the maximum – in searches for the keyword Vendée Globe. Has publishing been affected by the Covid pandemic? The withdrawals of Jérémie Beyou and Alex Thomson, among the favorites of the race, undoubtedly dampened the interest of this edition.
Vendée Globe 2024
The first feeling at the start of the 2024 edition is that enthusiasm is at its highest: visits to the Village on the rise (+20% in the first week), media coverage, interest from the population.
It's just a feeling.
And precisely, the research figures Google Trends will allow us to confirm this impression or not.
However, let us remember that it is only an indicatorcertainly important in view of the impact of Google, an indicator which is intended to enlighten the public, elected officials, and strategists of all kinds….
Many other indicators can complement or, perhaps, invalidate the present curves.
IN THE COMING DAYS, ON THIS PAGE, YOU WILL BE ABLE TO FOLLOW THE EVOLUTION OF SEARCH “RATES” for the 2024 edition
The relevance of this indicator is however not negligible.
To be convinced of this, it is enough to see the curves below Google Trends that we had presented during previous editions about major events which punctuated the Vendée Globe (the curves relate to research throughout the world).
Below, search curve for the term “Vendée Globe”
end of October 2020 to end of January 2021
After the peak which corresponds to the start of November 8, 2020, the slight rebounds correspond to each of the following events:
– from the 11th, Jérémie Beyou, one of the favorites, was forced to turn around due to damage.
– and Alex Thomson announced a damage on November 22 then decided to abandon on November 28, 2020.
– on November 30, 2020, the sinking of Kevin Escoffier and the skippers' searches to save him were experienced almost live.
– on Wednesday December 2, 2020, it was Sébastien Simon who announced that his boat had hit an OFNI. On the 4th, he was forced to retire.
– on December 5 it was Samantha Davies who gave up, also because of an OFNI,
– followed by Fabrice Amedeo on the 12th, suffering from major technical computer problems.
If each inconvenience leads to heightened interest, it would be wrong to believe that the public deserts the rest of the time. Monitoring is important and the battle between skippers, the climbs, the changes in position or trajectories are just as exciting for fans of the Vendée Globe.
We see that with each event, the search curve of Internet users rises slightly. But no event, even when it risks being tragic, can match those at the start in terms of visits.
This remains the strong element, the heart in media matters. Even the arrivals, although re-stimulating interest, do not reach the interest shown in the departures of the skippers.
Shipwreck of Kévin Escoffier
Curve colors
Vendée Globe in blue
Escoffier in red
The Cam in yellow
The analysis requires a certain logic. So on “Vendée Globe” searchthe blue curve over the period of the sinking of Kévin Escoffier on November 30, 2021 rises. But not excessively.
Should we then think that such an event was not followed by the majority?
In fact, Internet users more likely carried out their search on the word Escoffier rather than on the term “Vendée Globe”. In difficult times, the Internet user personifies the research that is done.
It is at this moment the destiny of the skipper that matters to the Internet user.
The red curve for searches on Escoffier reaches that of the Vendée Globe, more than 25 base 100, or more than a quarter of searches for departure.
The savior Jean Le Cam, yellow curve, also fascinates Internet users but the searches for his name on the Internet are fewer than those for the castaway.
Curve above
Between November 11 and 15, 2020, the U-turn of Jérémie Beyou, one of the favorites, will have sparked a lot of research.
Curve above
Just like the damage to Alex Thomson, November 21 and 22, 2020.
Curve above
In the game of popularity, the first to arrive Charlie Dalin wins when it comes to internet searches…
Charlie Dalin and bleu – Yannick Bestafen and rouge – Louis Burton and jaune
Philippe Brossard-Lotz
The Sablais Reporter
[email protected]
