From its premises on the Champs-Élysées, the platform skilfully organizes its strategy of highlighting French artists. She opened her doors to us for the first time.
Formal ban on entering the recording studio. The French pop artist Malik Djoudi, who notably recorded a duet with Isabelle Adjani, is interviewed by Naomi Clément, the host of the generalist show “À l'école”. For an hour, she questions the guest about five musical titles of his choice, including one of his own, and encourages him to present his projects. We watch the episode from the control room, in front of a wall of screens and surrounded by the technical team who ensure that operations run smoothly. It feels like you're in the studios of a traditional FM radio station.
The studios we visited are not quite like the others. Nestled above the Apple Store on the Champs-Élysées, they belong to the French branch of Apple Music, the audio streaming service from the giant Apple. They represent the strong link in a global strategy aimed at standing out in the very competitive world of online music against Spotify…
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