Harnois Énergies and Michaud Petroleum join forces in New Brunswick

Harnois Énergies and Michaud Petroleum join forces in New Brunswick
Harnois Énergies and Michaud Petroleum join forces in New Brunswick

SAINT-THOMAS, NB, May 29, 2024 /CNW/ – Harnois Énergies (HÉ) and Michaud Petroleum announce that they have entered into an agreement which will lead to the creation of a new corporate entity. This aims to continue the development of their common market and now links the activities of the two New Brunswick companies (NB).


Hermel Michaud, President and CEO of Michaud Petroleum and Serge Harnois, President and CEO of Harnois Énergies (CNW Group/Harnois Énergies)

The new company will form an entity of approximately 100 employees and will operate mainly in the distribution of fuels, lubricants and special products. It will also be responsible for managing the operations of three service stations and six oil depots.

This transaction will solidify the common position of Michaud Petroleum and HÉ in energy distribution in New Brunswick. The creation of the new entity will make it possible to offer customers, among other things, complementary territories served, better efficiency, a more complete offering of products and services thanks to the range of products distributed by the two companies.

“For our organization, this strategic agreement was the most natural possible. It will allow us, among other things, to diversify our geographic markets and increase our presence in New Brunswick. With complementary markets, comparable customer bases and our two experienced teams, we are confident that customers will continue to be well served,” said Serge HarnoisChairman and CEO of Harnois Énergies.

For his part, Hermel Michaud, President and CEO of Michaud Petroleum is delighted with the agreement. “The Michaud Petroleum family business, which has existed for 65 years, is proud to announce the partnership with Harnois Énergies. I want to take a moment to express my sincerest appreciation for having the opportunity to merge with this esteemed company and we are delighted with this news. This new chapter will be very beneficial for our company, several possibilities await us and there is real potential for growth and success with this partnership. The combination of two strong companies will position us both strategically for continued success.

The decision to join was not taken lightly and we believe that together we can accomplish much more than we could individually. Collaborating with a national company while maintaining the same quality of service that we are known for will certainly continue to be our laudable goal. Being born and raised in New Brunswick myself, it is essential that we maintain top-notch service and that we always go above and beyond for our customer. Therefore, an unwavering commitment to anticipate and exceed our customers’ expectations. We are proud to represent New Brunswick, and our colleagues from the Maritimes. We want to recognize the hard work and dedication of everyone involved in making this possible merger happen. We are excited to combine our strengths, knowledge and resources to create a truly remarkable future. »

The transaction requires prior approval from the Competition Bureau of Canada and was submitted on May 10. The file analysis process can take a few weeks. Until then, each entity will continue its operations separately.

The company, founded in 1958,’s mission is to efficiently provide energy sources, specialty products and quality services through a friendly purchasing experience. It distributes everywhere Canada petroleum products, propane, lubricants and special products, but it is also looking to the future with its network of electrical terminals and its service station where hydrogen is available.

HÉ relies on associated companies as well as a vast network of sub-distributors to meet the needs of customers spread across six market segments: retail, commercial/services, industrial, residential, agricultural and aviation. Harnois Énergies provides products and services under the Esso and Mobil brands as well as under its private brands Harnois, Pétro-T, H-Go, Énergies Express, AFS Exécutif, Proxi and Proxi Extra.

Harnois Énergies relies on a team of more than 1,700 people to fulfill its mission.

Best Managed Companies

In March 2018, Harnois Énergies stood out for its overall performance and sustained growth and received the prestigious title of winner of the Best Managed Companies in the world. Canada. In 2024, the company becomes a member of the Platinum Club. Over the years, Harnois Énergies has become a one-stop shop for its customers. In addition, although the company has experienced continuous growth in recent years, it aims to remain an agile organization on the lookout for opportunities and opportunities offered on the market.

About Michaud Petroleum

Based in New Brunswick and operating for over 60 years, Michaud Petroleum offers a complete range of lubricants and special products in addition to fuel. The company stands out for its commitment to offering a traditional service while relying on new technologies and innovations.

Source Harnois Énergies

Information: Press contact: Félix Massé, Communications Officer, [email protected]

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